Driving San Diego Forward.
The New Car Dealers Association of San Diego County is the premier advocate for franchised dealers — empowering our members and training the next generation of automotive professionals.
The voice, the training, and the intelligence behind San Diego's dealers.
Three ways NCDA strengthens the local automotive industry and the community it serves.
Sales Training Academy
The California Sales Training Academy delivers free, comprehensive auto-sales training built on ethics, customer service, and real career outcomes.
Learn moreGovernment Relations
The unified voice for franchised dealers at City Hall, in Sacramento, and on Capitol Hill — advocating for policies that protect local business and consumers.
Learn moreMarket Intelligence
Quarterly Auto Outlook reports give members an expanded view of new-vehicle registrations, sales trends, and projections across San Diego County.
Learn more100+
Years serving SD
Millions
Given to the community
A century of service to San Diego.
Since the early 1900s, NCDA has been the unified voice for franchised dealers — and a committed partner to the region. We've contributed millions to local youth, seniors, military families, and community programs, and we proudly own and produce the San Diego International Auto Show.
Our HistoryLaunch your automotive career in 3 days.
A 100% free program that takes San Diego residents from application to a real, rewarding sales career — with job placement across our dealer network.
- Job placement assistance with 50+ NCDA dealer partners
- Professional sales techniques from industry veterans
- Official Certificate of Completion to boost your resume
Typical earnings for a graduate in their first year in the field.
Events & industry updates
From the annual Golf Tournament to Auto Tech Career Day, NCDA brings the community together.
Check back soon for new announcements.
NCDA contributes millions to San Diego families and youth.
Supporting youth, seniors, military families, and the CHP Auto Theft Advisory Committee across the county.
Read the storyThe San Diego International Auto Show
We proudly own and produce San Diego's largest automotive event — bringing the community together to experience the future of the industry.
Visit the Auto ShowBecome a member
Join the association that has represented San Diego's franchised dealers for over a century. Advocacy, training, and intelligence — all in one place.