Driving San Diego Forward for Over 100 Years.
The New Car Dealers Association San Diego County is the premier advocate for franchised dealers. We protect the interests of our members, provide educational opportunities, and give back to the communities where we live and work.
100+
Years of Service
100+
Franchised Dealers
$2M+
Charitable Donations
15,000+
Local Jobs Supported
What We Do
Beyond supporting our member dealerships, we are deeply invested in the growth, safety, and prosperity of San Diego County.
Government Relations
We are the unified voice for franchised dealers at City Hall, in Sacramento, and on Capitol Hill, advocating for policies that protect local businesses and consumers.
Community Philanthropy
NCDA has contributed millions of dollars to local youth, disabled individuals, seniors, and military families. We also proudly support the CHP Auto Theft Advisory Committee.
The Auto Show
We proudly own and produce the San Diego International Auto Show, bringing the community together to experience the future of the automotive industry.
Become an Associate Member
Connect directly with San Diego's franchised dealers. Our Associate Member program is designed for vendors, financial institutions, and agencies looking to partner with the auto industry.